Google Apps is a cloud-based productivity suite that helps you and your team connect, get work done from anywhere and on any device. It’s simple to setup, use and manage, allowing you to work smarter and focus on what really matters.
Each person / account has a license. Each license will use your email addresses (e.g. firstname.lastname@example.org) and include the benefits / perks of the cloud-based environment and applications. Benefits without expensive server licenses and hardware maintenance.