The Good, the Bad and the World of SEO
Studies show that over 90% of users on search engines do not look beyond the results on the first page of their research. As a result, the key words used by businesses, blogs or anyone looking to carry out any promotions online and develop an online presence is quite essential, as these will be key in how visible a business or blogger is. It is clear then that if users who use search engines do not go past the first page of the results returned by the search engine that any companies that wishes to do competitive business online and globally must ensure be placed in the forefront at all times.
SEO services are a marketing strategy that puts a business (whether it is an eCommerce development company or some other online business) in the forefront, builds brand awareness and converts visitors on a site into customers. Compared to cold calls (outbound leads), inbound leads (like from SEO) cost a whopping 61% less.
Some essential tips to optimise search engine results are listed below: