Is Social Media a meeting place rather than a market place?
The majority of businesses misunderstand the context of customer relationships when using social media and attempt to do the hard sell rather than seeking to engage and connect with their customers. Businesses need to proactively use and market their social presence with platforms like Facebook and Twitter, ensuring social interaction with both existing and new potential clients at large. Read our article on social media a meeting place rather than a market place. The number one mistake people make is getting into Social Media without a plan / strategy. It’s like talking without a point / purpose and / or going for a drive without having your license.
Would you do that?
- Secure your brand (http://knowem.com is a wonderful tool to search across multiple social media sites).
- - Know what you want to get out of it. What is success for you? Building a database, being a resource guru for your clients, branding and / or Marketing?
- - Different social platforms have different focuses, etiquettes and yield different results. Once embarked on it, do it properly and track all your results. If the selected strategy is not working, try another and invest your time and money in efforts that yield more!
- - Research, realistic, don’t be scared to delegate.
- - Goals and consistency, if you don’t have the right person to delegate, have training or outsource.
- - Time, if you are not prepared to spend the quality time and providing quality information, how will you stand out from your competitors in a good way and why should your readers give you their valuable time if the information being provided is not valuable?
- - If you don’t know who you are, how can they?
- - Assess Success
- - Engage Genuinely
- - Create Rules for Engagement
- - Plan your attack! (clients and communities / areas)